The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative advertising award, bringing together the Middle Eastern and North African regions for the first time. The festival strands as the Middle Eastern & North African version of the Cristal Festival (European Festival), which is held each December in the Swiss resort of Crans Montana. The poster should be designed around a simple and symbolic visual associating the advertising world with the mountains, creation, business and the conviviality of meetings in a magical landscape.

The artwork was shot by Leap Studios.

The poster was shortlisted in the contest.

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