Meet Omar Reda, a Creative Director and consultant with over 20 years of experience shaping brands and leading high-impact campaigns across the MENA region. Throughout his career, he has partnered with top-tier clients including Zain, Mobily, Unilever, and Panda, and held leadership roles at renowned agencies such as TBWA/RAAD and Genesis, where he played a pivotal role in transforming the agency into one of Saudi Arabia’s creative powerhouses.
Omar currently serves as a Forward Deployed Creative at Luma AI, where he embeds directly with agencies, brands, and production teams to train and empower creatives using Luma AI's creative intelligence platform.
Prior to his current role, he served as Creative Director at Havas Saudi, where he rebuilt the agency's creative team from the ground up following a major restructure, helping the agency regain momentum and win back key clients. Most notably, he led the full creative launch of the new Saudi Riyal symbol, a nationally strategic and culturally significant project rolled out across local and global platforms.
Prior to his current role, he served as Creative Director at Havas Saudi, where he rebuilt the agency's creative team from the ground up following a major restructure, helping the agency regain momentum and win back key clients. Most notably, he led the full creative launch of the new Saudi Riyal symbol, a nationally strategic and culturally significant project rolled out across local and global platforms.
Omar’s work has garnered international recognition, with features in major outlets like CNN, National Geographic, and other leading publications. He is a member of the International Society of Typographic Designers (ISTD) in London, and holds a Master’s in Marketing and Corporate Communication from IE Business School in Madrid, where he was awarded Best Execution Project.