I had the proud honor of leading the full creative launch of the new Saudi Riyal symbol, overseeing its development and rollout across local and global platforms. From campaign concept to execution, it was a nationally significant milestone, blending cultural authenticity with modern design to establish a bold symbol of Saudi identity and economic confidence.
Piccadeli, London
Shibuya Crossing, Tokyo
Amsterdam, Holland
Riyadh, Saudi Arabia
Times Square, New York
